MLA Work Cited: An Article in a Scholarly Journal

"The exposure of rural populations to industrial hog farm pollution including ammonia (NH₃), hydrogen sulfide (H₂S), VOCs, bioaerosols, endotoxins, and particulate matter may lead to adverse health outcomes (e.g., respiratory ailments, immune suppression, stress, mental health problems)"(Wilson, Serre).

Sacoby M. Wilson, Marc L. Serre. "Examination of atmospheric ammonia levels near hog CAFOs, homes, and schools in Eastern North Carolina." Atmospheric Environment 41.23 (2007): 4977-4987

Annotation: This source explains the pollution that may cause health issues do to the exposure to hog CAFOs. This is useful for my essay because it explains the damage the CAFOs system is doing to human life. 

Blog Five: The CAFO System

The concentrated animal feeding operation(CAFO) system is currently the dominate production system of livestock in the United States. The CAFO's system views animals and humans as objects that can simply be dispensed. According to the CAFO's system animals were created to be slaughtered. Animals aren't treated with respect, they are cramped into small spaces without enough personal space. The slaughtering process is full of flaws that make the process extremely painful for the animals. Unfortunately the CAFO's system also treats humans as objects that can be dispensed. The CAFO's system exploits their employees in many ways, for example by mistreating and endangering them.  Management in the CAFO's system provide drugs for the employee's to alter the speed in which they work, which ends up seriously hurting or getting that employee killed. This is significant because the CAFO's wouldn't think twice about firing an injured employee, yet they put them in harms way.

Blog Four: From Farm to Fridge

In this blog I will disscuss the harsh images shown in the eye opening video "From Farm to Fridge". In this video the evils of factory farming are captured. The video captures chicks getting the tips of their beeks removed, and piglets getting their testicles ripped off while they are concious. Factory farmers chopped off the tails of cows and snapped the necks of chickens, then just tossed them. Dead pigs were just piled on top of each other.

Blog Three: The End Of Over Eating

In this blog i will disscuss how the urge for food can be reinforced by location. First let me explain to you about The End Of Over Eating by David Kessler. In this book David Kessler critically examines the causes of over eating.

Fast Food Nation- "The Most Dangerous Job"- Contradiction

In Fast Food Nation by Eric Schlosser, Schlosser describes the relationship between the Occupational Safety and Health Administration (OSHA) and the meatpacking industry. The OSHA is the agency that is responsible for giving the meatpacking industries' safety regulations and making sure that those safety regulations are being followed. According to Schlosser  "In 1981 the agency adopted a new policy of "voluntary compliance"(179). In other words the OSHA's new policy allowed the meatpacking industries' to pick and choose the regulations they wanted to follow. This is a contradiction because the OSHA is responsible for the safety of millions of workers, yet their new policy allows the meatpacking industries' to cut corners when it comes to safety.

Fast Food Nation: "Your Trusted Friends"- Summary

In Eric Schlosser's eye opening book Fast Food Nation, he uncovers the controversial strategies large establishments like McDonald's use to gain loyal customers. In the chapter "Your Trusted Friends", Eric Schlosser describes why McDonald's and Walt Disney aim their advertising at children to create "Brand Loyalty"(43). Both Walt Disney and Ray Kroc believe that "Brand Loyalty" is something that sticks with you from the "cradle-to-grave". Meaning that when a person becomes familiar with a brand at a young age, the brand may gain the person's trust, which would lead to a loyal customer. Another reason why these establishments aim their advertisement at children is because of the fact that marketing researchers have learned that children frequently "recognize a brand logo before they can recognize their own name"(43).

In this chapter he also describes McDonald's "Brand Essence"(49). The McDonald's corporation had numerous problems with sales, competition with other fast food corporations, and customer dissatisfaction. McDonald's customers no longer felt that McDonald's actually cared about them, which led to the corporation developing an advertisement campaign. This advertisement campaign focused on making their consumers feel a personal connection with the corporation. All forms of advertisement had to make their consumers feel as if McDonald's was their "Trusted Friend". This was what Schlosser described to be McDonald's "Brand Essence"(49).

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